Trying on Swimsuits at the store is a hassle and unpleasant. Hygienic strips, harsh lighting and over eager sales people, oh my! Buying swimsuits online isn't much better. You lose the bad lighting and sales people but you still have to try several brands, sizes and styles to get the one that works the best for you. Your mail person may begin to give you side eye for all the package deliveries and returns.

Our mix and match collection of swimwear is easy to navigate and sorted by style so you can easily find your perfect suit. We also have an easy chat function so you can connect directly with a stylist who can recommend a suit based on your size and style preferences

Collections are designed and fit-tested on models and released on a traditional fashion season calendar.

We fit test all our suits on real women and believe in on-demand buying because your life isn't on a fashion calendar- you have vacations and opportunities to wear swimsuits year round.

Swimwear brands have to appeal to a mass market and add adjustable hooks, ties, etc to put the burden of making it fit your body... on you!

Forget adjustable hooks and tie strings. We've put together a collection that is so comfortable and easy to put on and take off and provides support without the added hassle of hardware or underwire. Smooth, clean lines that feel like you're in your favorite pair of underwear are achieved with binding and elastic